This is the No. 1 reason the wealthy splurge on private jet travel

Few things say “luxury” like private jet travel. 

Whether you have your own plane or pay thousands of dollars per hour for access to a private aircraft through a service like Flexjet, the price of avoiding traveling with the masses is steep.

Kenn Ricci has turned the luxury of flying private into a successful entrepreneurial career. Once a pilot himself, Ricci spent years flying A-listers like Elton John and Bruce Springsteen and even piloted Bill Clinton’s plane during his presidential campaign.

As the chairman of Flexjet, the nation’s second-largest commercial private jet operator, Ricci has made it his mission to make sure that the very wealthy are getting their money’s worth when they step onto one of the 600 to 900 flights his company operates daily.

“Why do people pay $80,000 to go to London when they could fly first class or premiere for $12,000 or $15,000?” he asks. 

The answer, Ricci says, is because there’s one thing that the very-wealthy value above all else: Time.